Search Engine Optimization Marketing or SEO for short is the process of improving incoming traffic to a website from Search Engines. This can either be done naturally or organically. Most people will tell you that Search Engine Optimization is the KEY to building a great website, and honestly I have to agree. You can have the best products, the best website, or the best tools, but nothing beats having a website or web page that is optimized. Optimization has mainly to do with targeted keywords on a website. The better your keywords are the higher your ranks will be thus the more people will find your site when searching on a site like Google or Yahoo. Of course the keywords should be relevant to content on your site. For example if you have a website about cars, then you would want to include keywords about cars. Also be sure you have a clear and concise idea of what your site is about, putting a good keyword filled title will also bring people and search engines to your site. Don't over do it though, let everything flow naturally.
Another large part of Search Engine Optimization is building your site so that its user friendly, this includes link building, rich content, and "clean" coding. There an age old adage I like to follow when making a website or writing in my business blog, and that is "content is king." If you write good posts or blogs or put good information on a website, people will start flocking to your site more and more often. The main reason for this is the words your using aka the keywords. Again, don't force it, if you force it and make it look like your writing just to get traffic people will more often than not, be turned off by this. Write about something you have a passion for, something that comes to you easily. Remember with better content comes higher ranks which will bring more people to your site. A few other ways to market your websites through Search Engine Marketing or SEM are included below:
Write a small description about your web page including some relevant keywords, through Meta Tagging.
If your site allows "tagging" when writing a blog or post, add a few relevant keywords about that particular blog.
Make sure your navigation system is user friendly.
Submit your website to several different search engines by using the "Submit Url" option. With Google it usually takes anywhere from a few weeks to a few months for them to actually add your site, but in the end it will be worth it. Theres a multitude of engines out there, take your pick, or pick them all.
Lastly, Promote! Promote! Promote! Theres a billion different ways to promote your website online through ads, classified sections, AdWords, bulletins, groups, links, etc. The tips above were just a few key ways to bring more people to your site and to optimize it.
Showing posts with label Search Engine Optimisation. Show all posts
Showing posts with label Search Engine Optimisation. Show all posts
Thursday, September 9, 2010
Saturday, July 24, 2010
Search Engine Optimisation Versus (PPC) Pay Per Click
Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting.
Organic search engine optimisation refers to the search results that appear in the main centre section of the search results. Ranking within organic search engine results cannot be bought and ranking is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet in general among other on site factors. Organic listings are the results that appear in the main section of a search engine such as Google when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page.
Pay per click result is paid for and results are almost immediate to achieve. However there are many drawbacks. The recent years have seen an exponential rise in competition and a steep rise in pay per click costs. Click fraud is another rising concern where an advertiser may be charged for clicks that are not by genuine customers.
1) Many surveys and search engine marketing studies have pointed than users are more likely to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.
2) Organic listings are non-biased and cannot be bought. As such users trust the results more than the paid listings which are a result of paid advertising. The conversion rate for organic listings is much higher than for paid listings.
3) Rising cost of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much as £1 or £2 per click for a op 5 position in pay per click campaigns like Google ad words.
4) The results of organic search engine optimisation campaign are more permanent that pay per click. In pay per click the results stop almost immediately at the end of the campaign whereas in organic listings the rank remains.
Pay per click advertising also has its advantages and is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimisation is a time consuming task and listings often take months to achieve.
In the long run investing an organic search engine optimisationis beneficial. It has lower costs and offers a high return on investment. Once a favourable ranking has been achieved it is more permanent. In pay per click the results will stop immediately when the payment has stopped and the campaign comes to an end. Organic search engine optimisation (SEO) campaign also has a wider coverage and generates maximum exposure for your business.
Organic search engine optimisation is hence a better rounded approach to online marketing and has a much wider coverage. Although you may not see the result within the first few months it will be an extremely useful marketing investment for any business. The benefits of an organic search engine optimisation far outweigh any risks involved with investing in a one year organic search engine optimisation campaign.
Organic search engine optimisation refers to the search results that appear in the main centre section of the search results. Ranking within organic search engine results cannot be bought and ranking is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet in general among other on site factors. Organic listings are the results that appear in the main section of a search engine such as Google when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page.
Pay per click result is paid for and results are almost immediate to achieve. However there are many drawbacks. The recent years have seen an exponential rise in competition and a steep rise in pay per click costs. Click fraud is another rising concern where an advertiser may be charged for clicks that are not by genuine customers.
1) Many surveys and search engine marketing studies have pointed than users are more likely to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.
2) Organic listings are non-biased and cannot be bought. As such users trust the results more than the paid listings which are a result of paid advertising. The conversion rate for organic listings is much higher than for paid listings.
3) Rising cost of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much as £1 or £2 per click for a op 5 position in pay per click campaigns like Google ad words.
4) The results of organic search engine optimisation campaign are more permanent that pay per click. In pay per click the results stop almost immediately at the end of the campaign whereas in organic listings the rank remains.
Pay per click advertising also has its advantages and is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimisation is a time consuming task and listings often take months to achieve.
In the long run investing an organic search engine optimisationis beneficial. It has lower costs and offers a high return on investment. Once a favourable ranking has been achieved it is more permanent. In pay per click the results will stop immediately when the payment has stopped and the campaign comes to an end. Organic search engine optimisation (SEO) campaign also has a wider coverage and generates maximum exposure for your business.
Organic search engine optimisation is hence a better rounded approach to online marketing and has a much wider coverage. Although you may not see the result within the first few months it will be an extremely useful marketing investment for any business. The benefits of an organic search engine optimisation far outweigh any risks involved with investing in a one year organic search engine optimisation campaign.
Tuesday, July 20, 2010
Article Marketing Automation - Improve Your Search Engine Ranking
Marketing Automation? Well let's start from the basics; internet marketing is the marketing of different products and services across the world wide web. What's good about this method is that it greatly reduces cost, and the advertising coverage, or exposure within the internet is to such an extent, that the possibilities for sales are endless.
In fact the internet truly is a global market, so products and services marketed online, really do have an added edge over more traditional forms of sales.
Methods of delivery can vary from a testimonial type of article, or a review type of article, to more general knowledge.
Articles have been used by advertisers to make their products known, for a considerable period of time. Even traditional print media such as newspapers, books, magazines have had their fair share of using articles that advertise different products and services.
But it is the advent of the internet, that has truly made this marketing strategy a worthy asset, and article marketing has now evolved, and made its way online, to become one of the more dominant ways of promoting ones own products and services, and for a relatively low operating cost too.
Alternatively you can outsource, or have someone else do your article submissions, yet, over time this may become very costly, and reduce your own profit margins. While the current, and latest trend nowadays is article marketing automation!
Article marketing automation is a very fast, productive, and, cost effective way to submit numerous articles to all the different article directories online.
As mentioned earlier, the more traditional method, was just manually submitting the articles, but this has proved to be very time consuming, and takes a lot longer to see effective results.
Yet article marketing automation. As the name implies, is an automated and rapid process. Meaning; you do not need to manually submit your articles to various article directories anymore.
Some great features of article marketing automation is that the articles that are due to be submitted can now have numerous titles, or even alternative resource boxes. This will help to reduce the duplicate content phenomena!
And spinning is another technique employed within article marketing automation where the article, or part of it will be rewritten, either manually, or automatically. In article marketing automation, spinning is often done automatically.
Though there is sometimes a drawback in spinning. As articles that have undergone spinning sometimes do not have the same intention, or meaning that the original article had.
To give you a better more holistic picture of article marketing automation, is that, it greatly improves productivity, lowers your cost.
Using this "secret" backlinks method, dramatically improves search engine ranking, pagerank, increases web traffic, and, your sales too!
Another great feature of article marketing automation is support for grouping of article directory sites by niche.
This means that you can set a specific genre that your submitted articles can appear on. This is very important because having a specific genre can make you focus more on the topic.
You can write more detailed and informative contents. This leads to greater readership, which means more targeted traffic too.
Then the improvement on search engine ranking within search engines only means one thing...improved sales. Sites being placed on top of the other or ranked higher than other would generally receive more exposure, thus more traffic is generated to that specific site or blog.
In fact the internet truly is a global market, so products and services marketed online, really do have an added edge over more traditional forms of sales.
Methods of delivery can vary from a testimonial type of article, or a review type of article, to more general knowledge.
Articles have been used by advertisers to make their products known, for a considerable period of time. Even traditional print media such as newspapers, books, magazines have had their fair share of using articles that advertise different products and services.
But it is the advent of the internet, that has truly made this marketing strategy a worthy asset, and article marketing has now evolved, and made its way online, to become one of the more dominant ways of promoting ones own products and services, and for a relatively low operating cost too.
Alternatively you can outsource, or have someone else do your article submissions, yet, over time this may become very costly, and reduce your own profit margins. While the current, and latest trend nowadays is article marketing automation!
Article marketing automation is a very fast, productive, and, cost effective way to submit numerous articles to all the different article directories online.
As mentioned earlier, the more traditional method, was just manually submitting the articles, but this has proved to be very time consuming, and takes a lot longer to see effective results.
Yet article marketing automation. As the name implies, is an automated and rapid process. Meaning; you do not need to manually submit your articles to various article directories anymore.
Some great features of article marketing automation is that the articles that are due to be submitted can now have numerous titles, or even alternative resource boxes. This will help to reduce the duplicate content phenomena!
And spinning is another technique employed within article marketing automation where the article, or part of it will be rewritten, either manually, or automatically. In article marketing automation, spinning is often done automatically.
Though there is sometimes a drawback in spinning. As articles that have undergone spinning sometimes do not have the same intention, or meaning that the original article had.
To give you a better more holistic picture of article marketing automation, is that, it greatly improves productivity, lowers your cost.
Using this "secret" backlinks method, dramatically improves search engine ranking, pagerank, increases web traffic, and, your sales too!
Another great feature of article marketing automation is support for grouping of article directory sites by niche.
This means that you can set a specific genre that your submitted articles can appear on. This is very important because having a specific genre can make you focus more on the topic.
You can write more detailed and informative contents. This leads to greater readership, which means more targeted traffic too.
Then the improvement on search engine ranking within search engines only means one thing...improved sales. Sites being placed on top of the other or ranked higher than other would generally receive more exposure, thus more traffic is generated to that specific site or blog.
Wednesday, July 14, 2010
Without Search Engine Optimisation Your Website Could be Lost
So what is Search Engine Optimisation?
To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find - products and services on the web.
Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.
There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.
Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.
Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.
How do search engines rank internet sites?
Search engines regularly dispatch ‘spiders’ or ‘robots’ (aka bots) to collect information on websites. Using an algorithm – a set of complex formulas or rules – the search engine evaluates each website’s relevance and then ranks it accordingly.
These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way – this process is known as Search Engine Optimisation.
Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen.
Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.
How do you get started on Search Engine Optimisation?
First you need to find out if your site is actually being indexed by a search engine.
Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information.
If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice - do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side.
Some search engines will not accept submissions – they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them.
Once you are confident your site is being indexed, you need to identify keywords – these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.
Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used – the result might surprise you.
A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on ‘view source’ - a heap of what looks like gibberish will come up, but find a line which says
meta name="KEYWORDS" content="</xmp
and you will see a list of their keywords.
Once you have decided on your keywords, you need to insert them into your own source code and through your site’s content.
With the source code you may need assistance from whoever built your website (or someone with adequate knowledge of the program code). There are a number of places in the code in which you can insert keywords, including the keyword meta tag (as described above) and the description and title tags.
To understand Search Engine Optimisation you must first consider how people actually look for – and eventually find - products and services on the web.
Research shows that more than 80 per cent of the world’s 290 million internet users (10 million of them in Australia) use search engines to find what they’re after.
There are many search engines available to consumers – the better known include Google and Yahoo! – but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.
Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search results, it must rank towards the very top.
Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimised. Without optimisation, your site is about as effective as an advertisement floating in the middle of the ocean.
How do search engines rank internet sites?
Search engines regularly dispatch ‘spiders’ or ‘robots’ (aka bots) to collect information on websites. Using an algorithm – a set of complex formulas or rules – the search engine evaluates each website’s relevance and then ranks it accordingly.
These algorithms are unique to each search engine, they are highly secret and they change all the time. But in general they all obey a basic set of rules. That means it is possible improve your chances of a better ranking by ensuring your website has the most appropriate content, and that the content is structured in a search engine-friendly way – this process is known as Search Engine Optimisation.
Search Engine Optimisation is not an exact science. It requires trial and error, and there is never a guarantee of success. But without Search Engine Optimisation your website is almost guaranteed of not being seen.
Of course there are other ways of reaching potential clients. You could, for example, spend money to advertise on a search engine, and only have your advertisement appear when people search for particular keywords. That is valid way to increase your chances of reaching customers. But studies have shown people using the internet tend to trust and visit the free listings more than paid listings.
How do you get started on Search Engine Optimisation?
First you need to find out if your site is actually being indexed by a search engine.
Open a search engine and type your company name in the search box. If you appear in the results it means that spiders or robots have located your site. They will place the site into a memory bank, and visit it from time to time to update their information.
If your site it not listed you could consider submitting your site to search engines. This will not guarantee that they will list you, but it won’t hurt to try. A word of advice - do not submit your site multiple times as this will only annoy the search engine people, and you need to be on their good side.
Some search engines will not accept submissions – they prefer to find your site themselves. And some simply draw their information from other search engines (a disclaimer should alert you to this practice), which makes it pointless submitting your site to them.
Once you are confident your site is being indexed, you need to identify keywords – these are the terms a potential visitor might enter into a search engine when looking for your product, service or company.
Finding the right keywords is a pivotal component of Search Engine Optimisation. There are applications that allow you to test each word by showing how popular it is and how often it is used – the result might surprise you.
A good way to find keywords is to visit a competitor’s website and see what it has listed. To do this, open their site and click on ‘view source’ - a heap of what looks like gibberish will come up, but find a line which says
meta name="KEYWORDS" content="</xmp
and you will see a list of their keywords.
Once you have decided on your keywords, you need to insert them into your own source code and through your site’s content.
With the source code you may need assistance from whoever built your website (or someone with adequate knowledge of the program code). There are a number of places in the code in which you can insert keywords, including the keyword meta tag (as described above) and the description and title tags.
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